This page contains press release content distributed by XPR Media. Members of the editorial and news staff of the USA TODAY Network were not involved in the creation of this content.

P3 Embarks on Programme to Advance Autonomous Vehicle Safety with ADASIS and Android Automotive OS

P3 has embarked on a new development programme aiming to make autonomous driving safer, and help OEMs more rapidly develop and roll out new autonomous vehicles

ADAS’ importance has grown, and better safety is now critical for all new vehicles. As autonomous driving expands, extra sensitivity is critical; predictive intelligence is needed for safer driving”
— Marius Mailat, CTO and Managing Director of P3 digital services.

STUTTGART, GERMANY, February 24, 2026 /EINPresswire.com/ — P3 digital services has put together a team to create a middleware solution that resides between Android Automotive OS and a car’s ADAS (advanced driver assistance system). The new platform is being designed to translate high definition map information originating in the Android Automotive OS domain into a standardized protocol based on ADASIS which interfaces directly with the car’s core operational network and its ADAS.

In the era of connected vehicles and ADAS, the employment of digital map data has been a game-changer. Traditionally accessible exclusively by navigation systems, when this data can be directly linked to other in-vehicle applications, the benefits to both OEMs and their customers can be transformational.

With this approach, much more meaningful and actionable information is derived from the mapping system, and it’s sent straight to the car’s steering and traction systems, for example. This therefore enables greater responsiveness, earlier driving adjustments, and predictive functionality, delivering better and safer driving experiences, as well as greater energy efficiency.

In the first phase, P3 translates information provided by Google VMS (Vehicle Map Service) into relevant live ADAS information.

An overarching goal of this project is to create a solution that is vendor-agnostic, able to effectively interface with the car regardless of the supplier of its ADAS. This ‘universal language’ will enable transferrable functionality, free of the constraints of relying on proprietary technology.

The ambitious initiative is being supported by a major international OEM.

At the heart of P3’s endeavor is support for the ADASIS framework, ADASIS is an advanced set of interface specifications created to enhance advanced driver assistance systems.

ADASIS has supported advancement of automotive technology. Today it’s particularly relevant as a catalyst in the rapidly expanding area of autonomous driving.

“The importance and understanding of ADAS has grown steadily over the years. Safety functionalities that were once regarded as bonus features in premium car models are now universally regarded as critical and necessary for all new vehicles,” said Marius Mailat, CTO and Managing Director of P3 digital services. “As autonomous driving proliferates, the need for extra sensitivity is particularly acute: nimble and predictive intelligence is required to enable safer driving for consumers.”

ADASIS was established in 2002 as a cross-industry assembly of partners, including carmakers, ADAS suppliers, mapmakers and navigation system suppliers. As a de facto standard framework, ADASIS aims to establish a standardized interface – dubbed ADAS Horizon – that would allow vehicles to leverage map data to predict road conditions more effectively and reliably than otherwise possible using a car’s inbuilt sensors.

The aim is to enable a vehicle to ‘see’ beyond its immediate surroundings. This ability to foresee changes in environmental conditions empowers the driver, or the autonomous vehicle, to prepare for and make any necessary operational adjustments earlier. Such capability would significantly enhance safety, both for the people in the vehicle and other road users.

Establishment of accepted standardized set of technology interfaces means that consumers worldwide can be confident that their vehicles are reliable and deliver consistent levels of safety. Having such commonly agreed standards will empower regulators to set and enforce legislation to ensure manufacturers’ compliance, supported by acknowledged measurable quality benchmarks.

Technology standardization also benefits OEMs, overcoming limitations of incumbent proprietary solutions. When a set of technology protocols is universally agreed upon by industry stakeholders, technology risk is minimized and vendor lock-in is eliminated. Vehicle manufacturers are therefore afforded the possibility to accelerate technical deployment, design and fabrication, optimize engineering costs, and reduce time to market. This means that drivers can enjoy enhanced reliability, more functionality and increased safety from their very first drive.

In-vehicle functionalities increasingly rely on predictive information. As digital mapping technology systems advance in complexity and capability, today a far broader range of data can be generated. The map becomes an additional virtual sensor providing high quality contextual information at long distance. This generates additional insights that complement information about immediate surroundings provided by the car’s physical sensors, which include radar, camera, ultrasound, or LiDAR. As a result, the vehicle has a much broader and deeper understanding and sensitivity beyond its immediate environment.

Dynamic behavior support, comprehensive vehicle position messages, detailed lane and line geometry – reading and interpreting slope, road curvature, traffic signs, etc. – all combine with additional data such as flow speed, to deliver detailed information required by automated driving functions. Road geometry and related attributes are incorporated into highly valuable data that can be serialised and transmitted over the vehicle’s communication network.

On implementation of P3’s new solution, all this information can powerfully benefit consumers regardless of which brand of ADAS system is installed in their car.

About ADASIS

ADASIS (Advanced Driver Assistance Systems Interface Specification) is an industry de facto standard defining the ADAS Horizon, enabling and advancing map-enhanced driver assistance systems leading to Automated Driving (AD).

Initiated by Navtech (today HERE Technologies), ADASIS was founded in 2002 by ERTICO – ITS Europe with an open group of major organizations from the global vehicle industry who joined forces, driven by the common vision and belief that defining the ADAS Interface will:

• enable ADAS and automated driving applications to be provided with data from map database systems or other data sources
• enable ADAS to build predictive and vehicle environment data based on map, position and other georeferenced data which will improve performance
• provide to the industry a de facto and adequate standard to be used worldwide, being independent from different map formats and suppliers
• contribute as one enabling technology to the development and deployment of all automated driving levels
• improve road safety, reduce emissions and provide enhanced driving comfort
• drive global growth in this field

ADASISv2 is a mature specification for over 15 years, used in various control units to support, e.g. Predictive Powertrain Functions or Driver Assistance Systems. ADASISv3, introduced in 2018, provides ADAS Horizon from HD maps, used by OEMs to enable SAE Level 3 functions. In May 2018, ADASIS was established as non-profit organization under Belgian law.

Cynthia Ritchie
P3 digital services
+44 20 4518 7555
email us here
Visit us on social media:
LinkedIn
Facebook

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media

Nectar Studios Appoints John Haggerty as Executive Producer and Managing Director

Nectar Studios Appoints John Haggerty as Executive Producer and Managing Director

Seasoned production leader joins to accelerate studio growth and elevate brand storytelling JACKSONVILLE, FL, UNITED

March 6, 2026

The Brookbush Institute Publishes a NEW Course: ‘Endurance Training: Evidence-based Model’

The Brookbush Institute Publishes a NEW Course: ‘Endurance Training: Evidence-based Model’

The Brookbush Institute continues to enhance education with new articles, new courses, a modern glossary, an AI Tutor,

March 6, 2026

Jason Sisneros Featured on Next Level CEO

Jason Sisneros Featured on Next Level CEO

FL, UNITED STATES, March 6, 2026 /EINPresswire.com/ — Jason Sisneros, entrepreneur and founder of Built to Exit, LLC,

March 6, 2026

Briaan L. Barron Featured on Next Level CEO

Briaan L. Barron Featured on Next Level CEO

FL, UNITED STATES, March 6, 2026 /EINPresswire.com/ — Briaan L. Barron, brand strategy and creative executive and

March 6, 2026

Ashley Holt Featured on Next Level CEO

Ashley Holt Featured on Next Level CEO

FL, UNITED STATES, March 6, 2026 /EINPresswire.com/ — Ashley Holt, media entrepreneur, speaker, and founder dedicated

March 6, 2026

WE LOVE FOUNDATION CELEBRATES ITS 13TH ANNIVERSARY WITH THE WE LOVE GALA IN MIAMI

WE LOVE FOUNDATION CELEBRATES ITS 13TH ANNIVERSARY WITH THE WE LOVE GALA IN MIAMI

MIAMI, FL, UNITED STATES, March 6, 2026 /EINPresswire.com/ — We Love Foundation celebrated its 13th anniversary with

March 6, 2026

Something About America: Final Edition Examines America’s Spiritual Crossroads Through One Man’s Lifelong Walk With God

Something About America: Final Edition Examines America’s Spiritual Crossroads Through One Man’s Lifelong Walk With God

In this final edition, Herman Pettiford presents a faith-driven reflection on prayer, spiritual warfare, and the moral

March 6, 2026

Postmortem Pathology, a leading provider of private autopsies, has announced its expansion into the Las Vegas market

Postmortem Pathology, a leading provider of private autopsies, has announced its expansion into the Las Vegas market

This strategic move addresses the increasing need for independent medical examinations and specialized forensic

March 6, 2026

SMX: The Company that Secures the World

SMX: The Company that Secures the World

NEW YORK, NY / ACCESS Newswire / March 6, 2026 / The world is entering a period of geopolitical instability not seen in

March 6, 2026

New Global Women’s Health Programme Launches to Support Female Ultra-Trail Athletes: The Ultra Sports Health Lab

New Global Women’s Health Programme Launches to Support Female Ultra-Trail Athletes: The Ultra Sports Health Lab

Pioneering Women’s Health Programme launched to advance the safety, well-being, and long-term participation of female

March 6, 2026

Orchid Island Club Earns National Acclaim from Golf Digest and Golfweek

Orchid Island Club Earns National Acclaim from Golf Digest and Golfweek

The recognition further cements Orchid Island's reputation as one of the premier private residential golf experiences

March 6, 2026

NAPIA Applauds Mississippi Insurance Department’s Enforcement Actions to Protect Policyholders

NAPIA Applauds Mississippi Insurance Department’s Enforcement Actions to Protect Policyholders

JACKSON, MS, UNITED STATES, March 6, 2026 /EINPresswire.com/ — The National Association of Public Insurance Adjusters

March 6, 2026

Proven Early Results from WealthGrowth.ai

Proven Early Results from WealthGrowth.ai

Within 30–60 days, WealthGrowth.ai helped advisors save 60% of their time, expand capacity to manage more leads and

March 6, 2026

HST Pathways has expanded its platform by adding J.L. Morgan & Associates to its family of solutions

HST Pathways has expanded its platform by adding J.L. Morgan & Associates to its family of solutions

HST Pathways has expanded its platform by adding J.L. Morgan & Associates to its family of solutions, enhancing

March 6, 2026

FIONA DAVIS SELECTED TO RECEIVE THE TRAILBLAZER AWARD BY IAOTP

FIONA DAVIS SELECTED TO RECEIVE THE TRAILBLAZER AWARD BY IAOTP

The International Association of Top Professionals (IAOTP) will honor Fiona Davis at their annual awards gala at the

March 6, 2026

American Society of Transplantation and John Fluevog Shoes Launch Limited-Edition Collection Celebrating Living Donation

American Society of Transplantation and John Fluevog Shoes Launch Limited-Edition Collection Celebrating Living Donation

Exclusive collaboration raises awareness and funds for living donation through a bold new shoe design inspired by

March 6, 2026

Industry Analyst: 6G will launch in 2029 joining AI in the great wireless transformation

Industry Analyst: 6G will launch in 2029 joining AI in the great wireless transformation

ICT Industry Analyst Jeff Kagan says at MWC Barcelona 2026, Qualcomm highlighted 6G timeline as AI begins reshaping the

March 6, 2026

Fitness Expert Joseph A. Staszak of Epic Swagger Recently Featured on Close Up Radio

Fitness Expert Joseph A. Staszak of Epic Swagger Recently Featured on Close Up Radio

MALVERN, PA, UNITED STATES, March 6, 2026 /EINPresswire.com/ — The self-assurance of feeling great in your skin isn’t

March 6, 2026

Outbound Sales Pro Recognized as Top Appointment Setting Company in 2026

Outbound Sales Pro Recognized as Top Appointment Setting Company in 2026

Leading B2B Sales Agency Earns Prestigious Spot in Parakeet's 2026 List Our goal has always been to simplify the sales

March 6, 2026

USIDHR Appoints Judith Ann Cushman DuBose as Texas Regional Director Delegate and Chairwoman of the Veterans Committee

USIDHR Appoints Judith Ann Cushman DuBose as Texas Regional Director Delegate and Chairwoman of the Veterans Committee

New leadership aims to strengthen veteran advocacy, policy engagement, and community support through the USIDHR

March 6, 2026

Maverick Power Appoints Former Microsoft Infrastructure Leader Andreas Zoll as Chief Strategy Officer

Maverick Power Appoints Former Microsoft Infrastructure Leader Andreas Zoll as Chief Strategy Officer

Appointment reinforces Maverick Power’s platform-based approach to delivering scalable, integrated power infrastructure

March 6, 2026

New Principled Technologies (PT) study demonstrates the productivity benefits of Dell Pro 14 Plus AI PCs

New Principled Technologies (PT) study demonstrates the productivity benefits of Dell Pro 14 Plus AI PCs

In addition to proving performance wins, PT showed that organizations upgrading a fleet of 1,000 PCs could gain up to

March 6, 2026

ONE Sotheby’s International Realty Honors Top Producers Leading Florida’s East Coast Luxury Real Estate Market

ONE Sotheby’s International Realty Honors Top Producers Leading Florida’s East Coast Luxury Real Estate Market

MIAMI, FL, UNITED STATES, March 6, 2026 /EINPresswire.com/ — ONE Sotheby’s International Realty, the preeminent luxury

March 6, 2026

PiktID Launches On-Model, an AI Platform for Fashion Product Photography

PiktID Launches On-Model, an AI Platform for Fashion Product Photography

On-Model.com enables fashion brands to generate stunning on-model product images, swap models, and convert flat-lays

March 6, 2026

JETBAY Adopts WYVERN Safety Standards as Global Demand for Verified Private Jet Charter Surges

JETBAY Adopts WYVERN Safety Standards as Global Demand for Verified Private Jet Charter Surges

Leading digital aviation platform integrates elite safety intelligence to provide real-time operator vetting and

March 6, 2026

TRANSFORMING SPACES: CITEM Board convenes at Likhang Filipino Exhibition Halls

TRANSFORMING SPACES: CITEM Board convenes at Likhang Filipino Exhibition Halls

CITEM reports PHP8M in sales for the first 5 weeks MANILA, METRO MANILA, PHILIPPINES, March 5, 2026 /EINPresswire.com/

March 6, 2026

TECHOM Systems Advances Business Growth with Cloud Migration Services

TECHOM Systems Advances Business Growth with Cloud Migration Services

TECHOM Systems strengthens business transformation with advanced cloud migration services for modern enterprises.

March 6, 2026

Elemental Wellness Acupuncture Highlights Growing Demand for Integrative Medicine in Modern Healthcare

Elemental Wellness Acupuncture Highlights Growing Demand for Integrative Medicine in Modern Healthcare

LOS ANGELES, CA – March 06, 2026 – PRESSADVANTAGE – Elemental Wellness Acupuncture today highlighted the significant

March 6, 2026

Herman Law Opens San Diego Office, Expanding Survivor Support

Herman Law Opens San Diego Office, Expanding Survivor Support

The path to healing can be long and difficult for many survivors, so if we can connect with this community directly and

March 6, 2026

Atlanta Rapper Big Money Blitz Celebrates RIAA Gold Certification for Hit Single “Pressure (Shawty You Pressure)”

Atlanta Rapper Big Money Blitz Celebrates RIAA Gold Certification for Hit Single “Pressure (Shawty You Pressure)”

Atlanta rapper Big Money Blitz celebrates RIAA Gold certification for “Pressure (Shawty You Pressure).” The breakout

March 6, 2026

Colon Cancer Is Rising in Younger Adults, and Many Are Diagnosed at Later Stages

Colon Cancer Is Rising in Younger Adults, and Many Are Diagnosed at Later Stages

March is Colorectal Cancer Awareness Month. Physicians at Gastro of the Rockies urge Colorado residents not to overlook growing trend in early onset cancer. Colon…

March 6, 2026

Houzeo Launches a Neighborhood Guide to Help Buyers and Renters Discover Los Angeles’ Encino Neighborhood

Houzeo Launches a Neighborhood Guide to Help Buyers and Renters Discover Los Angeles’ Encino Neighborhood

This updated neighborhood guide explores Encino thoroughly, helping buyers analyze safety, demographics, and market

March 6, 2026

Houzeo Launches a Comprehensive North Hollywood Guide for Buyers Curious About Los Angeles’ Iconic Neighborhood

Houzeo Launches a Comprehensive North Hollywood Guide for Buyers Curious About Los Angeles’ Iconic Neighborhood

The refreshed North Hollywood guide shares detailed insights, supporting buyers in assessing safety, demographics, and

March 6, 2026

The Colors of Africa Art Exhibit Brings the Power, Beauty, and History of African Civilizations to U.S. Cities

The Colors of Africa Art Exhibit Brings the Power, Beauty, and History of African Civilizations to U.S. Cities

A traveling art exhibit celebrating African civilizations, Egyptian mythology, and historic landscapes arrives in

March 6, 2026

Rubenstein Public Relations Honored as Best Public Relations & Communications Business of 2026 – United States

Rubenstein Public Relations Honored as Best Public Relations & Communications Business of 2026 – United States

This recognition is a true honor and a testament to our team’s dedication to telling powerful stories that move

March 6, 2026

Occams Advisory Launches IEEPA Tariff Refund & Financing Plan to Help US Importers Recoup Up to $175B in Unlawful Duties

Occams Advisory Launches IEEPA Tariff Refund & Financing Plan to Help US Importers Recoup Up to $175B in Unlawful Duties

Occams Advisory launches a 4-pillar platform to help importers recover $130B+ in illegal IEEPA tariffs following a 2026

March 6, 2026

Houzeo Releases a Mira Mesa Neighborhood Guide to Help Home Shoppers Explore the Area in San Diego

Houzeo Releases a Mira Mesa Neighborhood Guide to Help Home Shoppers Explore the Area in San Diego

The latest neighborhood guide delivers insights into Mira Mesa, helping buyers assess safety, demographics, and housing

March 6, 2026

GLORION MEDIA Launches as a Data Driven Podcast and Influencer Media Company in New York

GLORION MEDIA Launches as a Data Driven Podcast and Influencer Media Company in New York

GLORION MEDIA today announced its official launch as a New York City based podcast advertising and influencer media

March 6, 2026

BNP Paribas Continues Support of Girls on the Run International Through Points for Change Initiative

BNP Paribas Continues Support of Girls on the Run International Through Points for Change Initiative

CHARLOTTE, NC, UNITED STATES, March 6, 2026 /EINPresswire.com/ — Girls on the Run International, a nonprofit dedicated

March 6, 2026

SquarePet to Showcase Veterinarian-Formulated Nutrition at the 2026 Global Pet Expo Booth #4838

SquarePet to Showcase Veterinarian-Formulated Nutrition at the 2026 Global Pet Expo Booth #4838

Global Pet Expo provides a great venue for us to connect with valued industry partners, meet with existing and new

March 6, 2026